You may wonder how simple a commodity as a mug could make a lasting mark on your brand. Printed mugs with your logo are not only the containers of the coffee, but it is one of the ways to turn even the most banal circumstances into a marketing chance. Each time an individual visits to collect your choice mug, he or she is not only taking a spoonful of your brand, he or she is relating with your brand.
Think about it. How often do you use a mug in the mornings? Provided you have a logo on your brand, it is getting noticed, day in, day out. Custom mugs are low priced and hugely effective merchandise to advertise your logo. These mugs also accompany every person wherever they go in the office or in the kitchen of your customer hence reminding him or her of your brand.
The personalized mugs are made in its shapes, sizes and styles. You can be innovative and choose something that will be attractive to your audience it can be a ceramic design that is smooth or a travel mug that is durable or a bizarre and enjoyable one. There are no boundaries to its possibilities and its loveliness lies in its details. Maybe it is the color scheme that suits your brand or maybe it is the manner in which your logo is vivid in an elegant and smushy logo. Whatever it is, these mugs will make your personality and values shine through, in a not so obtrusive but a powerful way.
The visibility is not the end of the success of custom mugs. They’re also practical. Everyone needs a pretty mug to keep his coffee, tea or even to pick him up in the afternoon. When your clients pick your mug, they are going to remember your brand. It’s simple psychology. It is a necessity that has to be employed daily.
Better still, customized mugs are green. Gone days, they would be loading landfills with disposable cups. Reusable mugs would mean that you are keeping your brand in the concept of sustainability that is now gaining relevance among the people.
Lastly, the item is not just personalised mugs but it is an investment. Each time you have your branded mug, that is a small, though significant touchpoint. They are folkish, actual and memorable. And that is what kind of marketing is left.